Technology has a funny way of creating “myth” or “legend” and the power of the medium today is all the more powerful compared to McLuhan’s day, when he declared “the medium is the message“. The dominant medium now is the Internet, and TV for the first time is no longer the preferred medium.
Well, this one company has created a great video promotion that encompasses the best of mass media with new technology and creates for us the illusion of something grand and illustrious, all packaged in our culture’s “need for heroes.” So watch this video, and enjoy.
And this is all illusion and completely made up!
This is one of my friends, and while he does not qualify as a great hero on the world stage, he is one of my heroes and a great friend. So Neil, you rock! And you are one of my true heroes!